Research Articles
The Art and Science of Branding
What are the components of branding? George Dehne outlines the basic elements necessary to create an effective brand and the four issues that can be used to determine branding accuracy and effectiveness... Read more
Keys to Developing an Integrated Marketing Plan
GDA Integrated Services has no set procedures when working with an institution on developing an integrated marketing plan. The kinds of research available, self-knowledge, marketing organization and so forth differ widely among institutions. We, therefore, offer a series of options that we recommend based on the needs of the client. This article outlines the keys elements of developing an integrated marketing plan... Read more
Using Market Research to Improve Communication with Prospective Students
What are students looking for when they communicate with colleges? Executive Vice President Christopher Small looks into GDA's extensive database of student surveys to identify the trends and explain the strategies behind a successful communications program... Read more
Data For Effective Marketing in an Uncertain Future
What data should a college have to remain effective in a more competitive and difficult environment? What does a college need to know about itself and its market before it attempts strategic and marketing planning? These are the two questions we are most often asked by presidents, trustees, and admission professionals trying to plan for a difficult future... Read more
Show Students What Sets You Apart
To recruit students effectively, you need a shared vision of what distinguishes your institution from others. Bringing campus constituencies together can help you achieve this vision. At the root of any strategic-planning process lies a deceptively simple question: Who are we? Many colleges spend months, if not years, trying to answer it... Read more
Three Cues - GDAIS Electronic Newsletter
Three Cues is a free electronic newsletter focusing on items taken from GDA Integrated Services' College & University Environmental Scanning (CUES) and our research. Unlike most higher education newsletters, Three CUES often looks beyond news about colleges and universities to review greater social and marketing trends and offers observations and recommendations concerning each topic. To subscribe to Three Cues, please send an e-mail request to gdais@dehne.com.
November-December 2011 issue
Are Your Institution's Distinctions Distinctive?
Summer 2011 issue
Is Student Search Dead as We Know It?
To Grow or Not to Grow? That Is the Enrollment Question.
Fall 2010 issue
Dwindling Interest in College Characteristics
The “College” Versus the “University”
Changing Attitudes Toward the College Experience
Summer 2009 issue
Reflections on the 2008-09 Student Recruitment Campaign
Take the Risk Out of Risk
Save Your Lost Generation
Winter 2009 Special Edition
Visibility in a Resource-strained Environment
Other Resources
Student Recruitment and Marketing Handbook for Trustees (PDF)
Dialog