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Bucknell
University
"Of the six firms that submitted proposals, two were
selected to present their credentials and respond to
questions from the selection committee. It was at this
point that George proved that GDAIS was the firm to
choose. … He listened to what we, the client, were
requesting rather than trying to convince us that a
particular package of services he provided was what we
needed. … We are pleased to have GDAIS as one of our
strategic partners. The work they’ve provided for
Bucknell has been professional, thorough, insightful and
within the scope of our desires and needs."
Kurt
Thiede
Vice President for Enrollment
Centre College
"[Competitor] did fine on the research end...can't hold a
candle to you and your crowd on the analysis and
imagination end."
Carey
Thompson
Vice President for Enrollment
Clarkson
University
"GDAIS has provided extensive market research, direct
mail, telerecruiting and consulting for Clarkson
University and The Clarkson School for the past seven
years. Their telerecruiters in particular, provide
professional support for our admission efforts and have
allowed us to extend our contact with thousands of
prospective students to assess their interest and to
invite them to and schedule their attendance at off
campus interviews, receptions and open house events. The
GDAIS telerecruiters are skilled admissions
representatives who represent our institution well. Our
relationship with GDAIS over the years has contributed
significantly to Clarkson’s 15% increase in enrollment."
Dr.
Suzanne Liberty
Vice President for Enrollment
Drexel
University
"George Dehne and his team from GDA Integrated Services
have been working with us at Drexel for the past ten
years. During that time, we have seen a three-fold
increase in applications, the quality of our student body
has improved, and we have been using our financial aid
resources much more effectively. I have found that GDAIS
has (1) a clear understanding of how prospect management
can be implemented in a an enrollment management effort,
(2) lots of practical, hands-on experience and (3) the
ability to work with and help develop our staff. Their
efforts have been of immeasurable value."
Hal Pote
Trustee Chairman of the Enrollment Committee
Duke University
"We have just engaged George Dehne for the second time,
so you know we must be pleased with his work. In the mid
'90s he did a study in North Carolina of Duke’s
reputation in the state, with the goal of getting more of
the better North Carolinians to come to Duke. He came out
with many recommendations, and we thought that overall he
did a very good job. We adopted several of his
recommendations, and we did see results. George came in
within budget and within the time frame needed. I would
recommend him highly. He’s a pro."
Judith
Ruderman
Associate Provost
Elizabethtown
College
"We have more to do, but it seems like much of what you
recommended has worked for us. This year we have our
largest applicant pool ever (2,951), best selectivity
(64%), largest first-year class (565) and strongest yield
ever (31.5%). The best part of it all is that we have not
increased our budget and we are getting great comments
from families about our 'relationship-centered approach."
Kent
Barnds
Dean of Admissions and Enrollment Management
Elon University
"You gave us
hundreds of ideas, and we all recall you as an excellent
and wise consultant. I remember your advice about having
institutional symbols of the characteristics you wish to
market. We have definitely followed that advice."
Nan
Perkins
Vice President for Institutional Advancement
Formerly Dean of Admissions and Financial Aid
Furman
University
"GDAIS and George Dehne offered the most honest,
straight-forward and helpful advice in our effort to
develop our integrated marketing plan. George has a way
of tweaking a good idea to make it great and re-tooling a
bad idea to make it good. He has an uncanny ability to
identify the key issues and recommend strategies to deal
with them effectively. He does not offer cookie-cutter
solutions, but instead develops individual strategies
that empower the university team to be effective after
his consult is finished. Plus, he has a sense of humor
that helps make the process more enjoyable."
Benny
Walker
Vice President for Enrollment
Hendrix College
"GDA Integrated Services played an integral role in Hendrix College’s spectacular success over the past five years. Not only did GDAIS assist us with the development of our now very successful, Hendrix Odyssey program but they also were instrumental in the design and implementation of the repositioning rollout plan to key audiences and helped us develop a state-of-the-art student recruitment program. A dynamic collaboration between GDAIS and our marketing and communications staff resulted in the writing, design and production of the award-winning print and electronic communications materials we use to market the College. We can recommend GDA Integrated Services without hesitation."
Dr. Timothy Cloyd
President
Morningside
College
"We will open this fall with 300 new students, the
largest entering class in 25 years. Just to put this in
perspective, my first fall we opened with about 170. We
owe much of our success to GDA Integrated Services and
especially Steve Cloniger, who has mentored our young
admissions director with amazing success."
John
Reynders
President
Northwestern
University
"The expertise and knowledge that GDA Integrated Services
brought to Northwestern’s successful branding project was
extremely helpful to us as we conducted market research
and developed our admissions and communication
strategies. Throughout the project, GDAIS understood our
particular issues, raised valuable questions and helped
us focus our efforts in a responsive and effective
manner."
Alan K.
Cubbage
Vice President for University Relations
Public
institution in Pennsylvania
“Strengths of the report are its comprehensiveness, the
combination of quantitative and qualitative feedback,
out-of-the-box thinking, and lots of action items to
consider.”
CEO
Sweet Briar
College
"Thanks again so very much for your help. I am extremely
pleased with the quality of the information you provided
for us, and the good sense with which you analyzed it."
Dr. Betsy
Muhlenfeld
President
University
of Chicago
"GDA completed a comprehensive survey of inquiring
students for the University of Chicago. The analysis and
in depth discussions with George Dehne led to important
modifications in our message and delivery. GDA understood
what we needed, worked well with us, and helped us to
improve. It was time and money well spent."
Michael
Behnke
Vice President for Enrollment and University Relations
University of
Scranton
"Initial reaction to final report, collection,
dissemination and presentation ‘outstanding’. Research
was completed at a very quick pace (requested by school)
and delivered on time. Final analysis and recommendations
‘sufficiently robust without being overwhelming’.
Information and recommendations actionable."
Gerald
Zabowski
Assistant to the President and Director of University
Relations
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