The GDAIS Enrollment and Tuition Revenue Guarantee
GDA Integrated Services is so confident in its enrollment and financial aid models that we are prepared to guarantee them. Here is how the Enrollment and Tuition Revenue Guarantee works: A senior GDAIS consultant decides in conjunction with your institution's senior staff on the kinds and amounts of GDAIS services required to meet your enrollment and tuition revenue goals. If we do not meet or exceed the mutually agreed upon enrollment and net-tuition revenue goal over a minimum of an eighteen-month recruitment cycle, we will pay the difference between the agreed upon, anticipated net-tuition revenue and the actual revenue.
Why would GDAIS take this risk in such a volatile student recruitment environment?
We do not see it as a risk. For over twenty years, GDAIS has been successful in meeting a college's objectives in every case where a college or university client conscientiously and consistently followed our advice and utilized some or all of our integrated services.
Instead of purchasing recruitment services from three or four different vendors, all with different agendas, GDA Integrated Services offers the full array of student recruitment services your institution might need. This way, we can help you construct a very cost-effective communication flow and ensure your admissions staff is focusing on the most desirable and interested prospective students.
What's included?
We design the ideal program around the needs of your institution. There is no pre-set formula. We will, however, insist that you purchase a GDAIS service if we feel our results will be more cost-effective than your current vendor or the service required is beyond your in-house capabilities.
A guaranteed program might include any or all of these services:
- GDAIS mentoring of your admissions staff to train them in our guaranteed recruitment model.
- GDAIS exclusive three-part student search program that maximizes the productivity of your direct mail and e-mail campaign.
- GDAIS Telescreening of the senior inquiry pool to identify those inquiring students who are most desirable and seriously interested in your institution.
- GDAIS paper and electronic techniques designed to make one-to-one marketing both manageable and effective.
- GDAIS-developed integrated print and electronic communications flow that may include print letters and publications; HTML e-mails; mini Web sites; and chats, including appropriate response mechanisms to convey the college's key messages and track current interest levels. We believe successful student recruitment requires an on-going, customized dialogue with each likely prospective student.
- GDAIS Telerecruiting contact with all "hot prospects," identified the GDAIS way, to help sustain interest, encourage application and facilitate yield. As former admissions professionals, these associates are informed about and comfortable with discussing your institution's distinctions as well as its financial aid options.
- Depending on the volume and need, GDAIS Telerecruiters will interview all prospective students after they have received their financial aid package in order to learn about concerns, if any, and their other college options.
- GDAIS review of your institution's current financial aid and merit program and develop, if necessary, a GDAIS financial aid leveraging matrix.
- Recommended ways of gaining guaranteed visibility in key admissions markets so that your college enjoys greater prominence long after GDAIS has completed its mission.
If you are interested in learning more about the GDA Integrated Services Enrollment and Tuition Revenue Guarantee, please contact: Christopher Small at 860-388-3958 or topher@dehne.com or George Dehne at 843-971-9088 or george@dehne.com.